Hudson Hospital and Westfields Hospital marketing communications teams were recognized with five MarCom Awards for excellence in creative messaging, building awareness of our services, and expanding our reach to the community. “These achievements reflect the creative and talented teams we have as part of the HealthPartners family,” said Steve Muellerleile, vice president of business development, Hudson Hospital & Clinic and Westfields Hospital. Both teams work with Christiansen Creative, a local advertising agency, who provided the creative services for the following awards:
Winning Platinum Awards (highest honor):
Heart Care Video “Easy Ideas for Heart Health” (Hudson)
category: Web Video/Informational
features: Stephen Smalley, MD, HealthPartners cardiologist
Care for Life (Westfields)
category: Branding Refresh Campaign
Winning Gold Awards:
Thrive – Empowering Your Best Health 2012 Magazine (Hudson)
category: Design (Print)/Newsletter
Specialty Clinics Ad Campaign
category: Brochure/Business to Consumer Campaign Materials
“We have been very fortunate to have a strong working relationship with our local agency to produce such high quality materials and ability to create a brand connection to our HealthPartners family,” says Pat Cooksey, director, business development & marketing. “This is also a great example of connecting the dots with our HealthPartners marketing, web & new media, and creative teams as well.”
Westfields projects were managed by Laurie Harvieux, communications manager, Westfields Hospital; and Hudson projects were managed by Stacy Lenzen, senior communications generalist, Hudson Hospital & Clinic.
About the awards
Sponsored by the Association of Marketing and Communications Professionals (AMCP), the 2012 MarCom Awards are an international creative competition that recognizes outstanding achievement by marketing and communication professionals. More than 6,000 entries were submitted from throughout the U.S., Canada and several other countries, ranging from individuals to media conglomerates and Fortune 500 Companies.
Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. Other health care industry platinum winners included: Blue Cross/Blue Shield, United HealthCare, and several hospitals throughout the country.